Categories of Customer Loyalty: An Application of the Customer Loyalty Classification Framework in the Fast Food Market
Journal of Food Products Marketing, Volume 3, Issue 1, 1996, pages 1-12.
© Journal of Food Products Marketing, 1996, Taylor and Francis.d
Heiens, R.A., & Pleshko, L.P. (1996). Categories of customer loyalty: An application of the customer loyalty classification framework in the fast food market. Journal of Food Products Marketing, 3(1), 1-12.