How Competition, Customization, and Niche Markets Have Affected SKU Proliferation and Management
Date of Award
Moore School of Business
Differentiation has become a major competitive advantage. The end result is that many companies and businesses have found a competitive advantage by offering a wide variety of products. While Henry Ford may have only had to keep up with a limited number of parts for his relatively standard Model T, the Ford Motor Company now sells sixteen different models of consumer vehicles. This has not only happened to the Ford Motor Company. Growth in the number of stock keeping units (SKUs) is present across most consumer goods. What has caused this explosion in SKUs, how have companies adapted warehouses and the supply chain for the growing inventory diversity, and how will businesses cope with inventory in the future as SKUs continue to grow?
Huggs, Alexander Eugene, "How Competition, Customization, and Niche Markets Have Affected SKU Proliferation and Management" (2016). Senior Theses. 94.