Date of Award

Spring 5-5-2016

Degree Type



Moore School of Business

First Reader

Lite Nartey

Second Reader

Frank Rydzewski


I am a member of the inaugural class of the International Business of the Americas cohort program of the Sonoco International Business Department at the Darla Moore School of Business. As a participant in this program, I spent two semesters living in Santiago, Chile studying at the Facultad de Economía y Negocios at the Universidad de Chile. During my time in Santiago, I learned about the cultural differences between Chile and the United States both inside and out of the classroom. However, despite the measurable, and often profound, differences between the two countries, what struck me the most were the emotions, struggles and triumphs we all share as a human race – euphoria, tragedy, success, failure, etc. It was this observation of the many individuals I interacted with and met every day that inspired my thesis project. Humanos de Santiago is a cultural thesis project capturing the day-to-day lives of the people of Santiago, Chile through photographs and brief quotations and stories – the perfect culmination of my areas of study – International Business, Marketing, Spanish and Art History. I recorded these pictures and interviews in an Instagram account modeled after the internationally acclaimed blog Humans of New York 1 (HONY) created and managed by Brandon Stanton. The description on the Instagram account reads: “Una cuenta dedicada a las historias de la gente de Santiago, Chile inspirado por @humansofny.” (An account dedicated to the stories of the people of Santiago, Chile inspired by @humansofny.) This paper will detail the methodology used and findings recorded throughout the execution of this thesis project for the South Carolina Honors College. Additionally, I will delve into a history of Chile and various aspects of life in Santiago while also highlighting the history and evolution of Humans of New York in order to provide some context for the subjects, their comments and the project as a whole. Finally, I will include some personal observations regarding the project and its completion.

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© 2016, Ana Maria Gibson