Date of Award
Director of Thesis
Helen Van der Sluis
Advertising has evolved significantly throughout the past decade, lending to the current usage of direct response, social media, and online methods of advertising. Considering how these tactics have changed in recent years and how restaurant marketing, specifically, changes in response to a college demographic, companies must consider more in-depth communication plans. This thesis will identify the most effective methods of marketing restaurants in the United States and determine how a college demographic changes the techniques utilized in marketing communication plans. Furthermore, this thesis will develop a comprehensive strategic communication plan for a new Asian restaurant, Noodz, located in Columbia, South Carolina.
Fronapfel, Payton M., "Noodz: A Strategic Communication Plan for a Startup Restaurant Targeting the College Market" (2023). Senior Theses. 624.