Date of Award
Moore School of Business
Director of Thesis
David Hudgens, Ph.D.
Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, including scholarly articles, previous case studies, and internal company documents, this thesis will allow for existing data to be summarized and collected in order to fully evaluate and gain a broader understanding of the unique business model of Inditex.
Stooksbury, Anna, "Inditex: A Case Study in Transferring Fast Fashion to International Markets" (2021). Senior Theses. 392.