Date of Award

Spring 2021

Degree Type



Moore School of Business

Director of Thesis

David Hudgens, Ph.D.

First Reader

Teel Evans


Using Industria de Diseño Textil, S.A. (Inditex) and its subsidiaries as a case study, this thesis is an analysis of the largest fashion group in the world and its success in transferring a unique fast fashion business model into almost 100 markets worldwide. This thesis examines the internationalization of a large company and the steps it must take to enter into a new market, including internationalization motivations, market selection, and entrance strategies (both physical and virtual). This analysis uses an in-depth case approach to analyze the fast fashion business model that has made Inditex a success. Using extensive secondary research, including scholarly articles, previous case studies, and internal company documents, this thesis will allow for existing data to be summarized and collected in order to fully evaluate and gain a broader understanding of the unique business model of Inditex.

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