The Supply Chain of Digital Music: Empowering Independent Artists Through Availability and Accessibility
Date of Award
Moore School of Business
Director of Thesis
Dr. Kenneth Erickson
Prof. Pearse Gaffney
The process of creating and sharing digital music can be viewed from the “supply chain” perspective: identifying the resources and value-adding tools that ultimately result in a final audio product. By researching and documenting the steps involved in this process, I identify this supply chain as a series of steps, an itinerary, or process model of digital music creation. Moreover, I found that each step in the process can be assess for its accessibility and usability by independent artists. I conclude by exploring how this democratizes the music industry by affording independent artists the necessary tools and empowerment to create and share high-quality digital music productions and discuss how this is altering the commerce and culture surrounding the global music industry.
Reed, Justin, "The Supply Chain of Digital Music: Empowering Independent Artists Through Availability and Accessibility" (2020). Senior Theses. 382.
Advertising and Promotion Management Commons, Music Business Commons, Music Practice Commons, Operations and Supply Chain Management Commons, Other Music Commons