Date of Award

Spring 2020

Degree Type



Moore School of Business

Director of Thesis

Shunko Muroya

First Reader

Harrison Howell

Second Reader

Harrison Howell


This thesis aims to investigate the cultural differences between American and Japanese society most relevant to successful business collaboration in relation to SIOS Technology Group. First, by providing an examination of the issues SIOS Technology Group has experienced as a company with businesses in both Japan and the United States, this case will provide context for the use of relevant frameworks for researching cultural differences. Second, this thesis analyzes relevant theories of cross-cultural research such as the CAGE Distance Framework, Hall’s Cultural Elements, Hofstede’s Cultural Dimensions, and Schwartz’s Cultural Values in order to apply their concepts to SIOS Technology Group’s experience. In doing so, this paper attempts to identify what basis of understanding in cross-cultural communication American firms need in order to successfully do business with Japanese companies.

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© 2020, Scott Jenkins