Date of Award

Spring 5-10-2014

Degree Type



Moore School of Business

Director of Thesis

Pelin Pekgün

First Reader

Mark Ferguson


In recent years, profit made from ancillary revenues has become more vital to the success of service companies. This phenomenon is very pronounced in the airline industry, but is also beginning to become more relevant to hotels as it is applied to functional space and meetings. Most of these ancillary revenues, including meetings, are typically not considered an important source of revenue for hotels, but rather as tools to draw in primary activities. This thesis seeks to delve into the importance of the meetings industry to the economy and to the hospitality industry by considering underutilized functional space and customer preferences. It explores new technologies, selected industry competitors, risks that hotels face by entering this market. This analysis concludes with the future outlook of the meetings industry and recommendations for hotels participating in or entering the industry.


© 2014, Katherine Dail