Date of Award
Open Access Dissertation
School of Journalism and Mass Communications
Television Binge Viewing is a media consumption behavior that is in its research infancy. To date, researches have used a dichotomous variable to measure binge viewing. That measure is based on operationalizing binge viewing as having watched two to six episodes of the same television program in one sitting. This research project created and applied a continuous measure by creating the Binge Viewing Index (BVI), which is based on the duration (number of episodes) and the frequency (weekly average) of binge viewing sessions. These dimensions are structured similarly to measures for binge drinking. A national survey demonstrated the intensity of the BVI is positively related to solitary and social play dependency and overall dependency on television, and has no significant relationship to Third Person Effect.
Webster, L. J.(2022). The Binge Viewing Index: Creating and Testing a New Measure. (Doctoral dissertation). Retrieved from https://scholarcommons.sc.edu/etd/7136