Date of Award
Fall 2022
Document Type
Open Access Dissertation
Department
School of Journalism and Mass Communications
First Advisor
August Grant
Abstract
Television Binge Viewing is a media consumption behavior that is in its research infancy. To date, researches have used a dichotomous variable to measure binge viewing. That measure is based on operationalizing binge viewing as having watched two to six episodes of the same television program in one sitting. This research project created and applied a continuous measure by creating the Binge Viewing Index (BVI), which is based on the duration (number of episodes) and the frequency (weekly average) of binge viewing sessions. These dimensions are structured similarly to measures for binge drinking. A national survey demonstrated the intensity of the BVI is positively related to solitary and social play dependency and overall dependency on television, and has no significant relationship to Third Person Effect.
Rights
© 2022, Larry J. Webster Jr.
Recommended Citation
Webster, L. J.(2022). The Binge Viewing Index: Creating and Testing a New Measure. (Doctoral dissertation). Retrieved from https://scholarcommons.sc.edu/etd/7136