Date of Award

Fall 2019

Document Type

Open Access Dissertation



First Advisor

Joseph Eller


As the only nationally recognized accreditor for American postsecondary music units, the National Association of Music (NASM) determines quality standards for American music training. In an effort to improve professional outcomes for music school graduates, NASM added an entrepreneurial component to both graduate and undergraduate accreditation standards as early as 1999. References to entrepreneurship within NASM conference proceedings increased between the mid-1960s and 1995, as NASM stewarded American college music training through numerous sustainability challenges resulting from intense technological, economic, political, and cultural change. Music entrepreneurship education emerged from the development of curricular innovations in response to these challenges: music industry studies, arts leadership, and career development. Through the examination of conference proceedings, accreditation standards, historical documents and other NASM publications, this dissertation documents the narrative around NASM’s adoption of music entrepreneurship education into American college music training.