Date of Award

2018

Document Type

Open Access Dissertation

Department

<--Please Select Department-->

Sub-Department

Sport and Entertainment Management

First Advisor

Haylee Mercado

Abstract

Much research has been done on corporate social responsibility in the business world. Additionally, while there are major gaps in research on the sports side of corporate social responsibility, there has been very little - if any - research done into corporate social responsibility in college athletics. With approximately 130 major Division I football programs with operating budgets rivaling major corporations, in addition to a plethora of other revenue sports, the actions of these institutions also need to be studied. Thus, in an effort to understand the socially responsible actions of these institutions, this paper dives into the student perspective of corporate social responsibility. Universities across the country have to use resources to attract students to attend games just as much as they do regular ticket holders. Thus, it is important to understand if students are motivated by socially responsible behavior.

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