Date of Award

2017

Document Type

Open Access Dissertation

Department

School of Journalism and Mass Communications

Sub-Department

College of Information and Communications

First Advisor

Carol J. Pardun

Abstract

Based on agenda-building theory, this study performs content analysis on 6,019 international Twitter comments about Trump and Clinton in the 10 days prior to the 2016 U.S. presidential election. Even excluding bots and trolls, the preponderance of Twitter comments were positive about Trump and negative about Clinton, in the U.S., Russia, India and China. In the U.K. and Brazil, Twitter comments were largely negative about both candidates. Twitter sources and topics were also identified and explored to expand knowledge about the evolving role and effect of agenda-building in six nations, and around the world.

Share

COinS