Date of Award


Document Type

Open Access Thesis


Computer Science and Engineering

First Advisor

Csilla Farkas


There’s a significant increase in online consumer forums. When customers set out to buy a product they use these forums to form an opinion. Our research focuses on comparing Brand positioning maps based on consumer reviews. We also analyse the impact of advertisements and expert reviews. Our goal is to show that combining consumer reviews with ads and electronic media will help us analyze the effectiveness of advertising on brand positioning maps. This approach shall also help us in making association graphs for a brand using words of perception/opinion associated with that brand/product. Which may in turn assist companies in improving the focus of their advertisements to persuade the required set of crowd and influence the public perception.