Date of Award
Open Access Dissertation
School of Journalism and Mass Communications
Keith R. Kenney
In the sport of college football, engagement with fans drives revenue for the sports teams and the athletic department; the more fans buy, the more money the school gets. This study examines the ways college football teams use Facebook to engage their publics, and how that engagement builds a sense of community. Specifically, it explores six teams that represent new college football teams, midmajor teams, and state flagship institution teams. Ultimately, it seeks to explain how social media can be a force in establishing and maintaining an online community.
Haught, M. J.(2014). (MASCOT) NATION: EXAMINING UNIVERSITY ENGAGEMENT ON COLLEGE FOOTBALL TEAMS’ FACEBOOK PAGES. (Doctoral dissertation). Retrieved from http://scholarcommons.sc.edu/etd/2820