Date of Award
Open Access Dissertation
School of Hotel, Restaurant and Tourism Management
International Hospitality and Tourism Management
This study examines long-haul Chinese outbound tourists' shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents' subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents' perceived behavioral control on overseas tourism shopping. Both academic and practical implications are made based on the results.
Zhang, P.(2013). Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions. (Doctoral dissertation). Retrieved from http://scholarcommons.sc.edu/etd/2424