Date of Award
1-1-2013
Document Type
Open Access Dissertation
Department
School of Hotel, Restaurant and Tourism Management
Sub-Department
International Hospitality and Tourism Management
First Advisor
Fang Meng
Abstract
This study examines long-haul Chinese outbound tourists' shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents' subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents' perceived behavioral control on overseas tourism shopping. Both academic and practical implications are made based on the results.
Rights
© 2013, Pei Zhang
Recommended Citation
Zhang, P.(2013). Examining Long-Haul Chinese Outbound Tourists' Shopping Intentions. (Doctoral dissertation). Retrieved from https://scholarcommons.sc.edu/etd/2424