Date of Award

Winter 12-15-2015

Degree Type



Moore School of Business

Director of Thesis

Dennis Poole

Second Reader

Hildy Teegan


The research identifies and evaluates the feasibility of potential models for successful international expansion of a large non-governmental cancer control organization, the American Cancer Society (ACS), into Chile through the introduction of a signature event, Global Relay For Life. The purpose of this study is to incorporate the conventional wisdom of existing research on the topic of the global expansion of NGOs and personal experiences with a particular NGO and foreign market to recommend best methods for introducing the NGO into the foreign market. The research question relates to the global expansion of NGOs, but narrows the scope of the topic to the feasibility of a single NGO fundraising event, ACS’s Global Relay For Life, and a single foreign market, Chile, through the development of models to successfully introduce Global Relay For Life in Chile. The methodology of this research includes archival research of existing literature on the global expansion of NGOs, a literature search of ACS’s own documentation, and interviews with key informants connected to ACS. This study results in a more clear understanding of ACS’s global expansion pertaining to its Global Relay For Life event by illustrating that, at present, it forms coalitions by partnering with other NGOs and uses a standardized approach to expansion. A conclusion that may be drawn from the results regarding ACS’s standardized approach and varying success is that it may benefit from variations in its expansionary strategy. Recommendations for effectively varying ACS’s entry strategy in order to succeed in the Chilean market are outlined in the report, and include suggestions for increased contact between ACS and potential partner organizations as well as suggestions for altering the partnership process.

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