Date of Award

Spring 2018

Degree Type

Thesis

Department

Moore School of Business

Director of Thesis

Mark Newsome

First Reader

Beth Renninger

Abstract

"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."

https://www.youtube.com/watch?v=V8k6EQnW5D4

Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.

Comments

The film referenced in this thesis is available from https://www.youtube.com/watch?v=V8k6EQnW5D4.

First Page

1

Last Page

59

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