Date of Award
Moore School of Business
Director of Thesis
"Austin Prescott and Zach Alvarado travel from South Carolina to California using social media to find and communicate with hosts throughout the country..."
Costs of investment were weighed against capital contributions throughout our campaign. While the film serves to inspire, entertain, and inform, the paper dives deeper into the brand-building, cost-savings, and logistics of the trip. In the end, we more than doubled our initial investment and had an awesome time while doing it.
Alvarado, Zachary, "17 Days: Cross-Country With Social Media" (2018). Senior Theses. 239.
Acting Commons, Advertising and Promotion Management Commons, Film Production Commons, Finance and Financial Management Commons, International and Intercultural Communication Commons, Marketing Commons, Other Music Commons, Public Relations and Advertising Commons, Recreation Business Commons, Social Media Commons, Tourism and Travel Commons