Author

Haley Garcia

Date of Award

Spring 5-5-2017

Degree Type

Thesis

Department

Moore School of Business

Director of Thesis

Elizabeth Evans

First Reader

Georgia Doran

Abstract

This rise of international business has paved the way for the creation of the Multinational corporation (MNC). While MNCs must be primarily concerned with day to day operations and transactions across borders, there are many factors to consider in addition to business. Each MNC must decide how to navigate the global marketplace, finding a niche within cultural, political, and economic realities that change depending on the market being entered. By considering and understanding these factors, MNCs will be able to successfully enter and compete in global markets integrating the economies of the world into one.

First Page

1

Last Page

70

Rights

© 2017, Haley Garcia

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