CB-31 GenAI in Creative Fusion

SCURS Disciplines

Business

Document Type

Poster Presentation

Abstract

GenAI in Creative Fusion

{ Video Editing, Gaming, Graphic Design }

- By Navaneeth BingiAbstract

Generative AI — the most heard in recent times. It is changing everything, literally everything,

whether it comes to how we used to create videos, gaming, the design, and the list goes on. This

makes the processes faster, improves creativity, and also gives us personalized experiences. Here, my

research talks about how data and AI can merge for the smarter outcomes in this creative industry.

The three segments I am working on here are: video editing, gaming, and graphic design.

When it comes to video editing, Gen AI opts for the easier process with its realistic creative content,

automatic edits, and it can even be used for the personalized contents based on the interests of the

viewers. In gaming, with AI-operated characters helps to interact with players in real time, while this

also helps in testing, makes the games more engaging, free of errors, and adaptive to individual users.

In graphic design, AI is helping the creators by generating new ideas, tools, helping with color, the

choices for layout, and automating repetitive tasks.

With the help of Gen AI in the creative field, we can complete our work faster than usual. For

example, in Adobe Photoshop, while editing photos or doing any creative work, AI assists us by

providing suggestions, making the process quicker. For instance, if we give a prompt to AI to suggest

colors or backgrounds, it helps streamline our work. However, we need to provide proper prompts

that align with creative thinking.

Gen AI also accelerates video editing and game development. However, I believe AI cannot replace

jobs in the creative field because creativity relies on spontaneous ideas and the unique thinking of

creators. AI makes work faster and easier, but human creativity remains irreplaceable. ( LLMs (AI)

work based on previously gained data trained by humans. They help people make faster decisions by

utilizing the data they have been trained on. )

This paper looks at how the analytics work with Gen AI in improving the decision-making, adding

to creative strategies, and pushing the innovation's limits or boundaries. By incorporating technology,

creativity, and data, this research shows how AI is reshaping the future more efficiently.

Keywords

Gen Ai in video editing, Gaming and Graphic Design

Start Date

11-4-2025 9:30 AM

Location

University Readiness Center Greatroom

End Date

11-4-2025 11:30 AM

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Apr 11th, 9:30 AM Apr 11th, 11:30 AM

CB-31 GenAI in Creative Fusion

University Readiness Center Greatroom

GenAI in Creative Fusion

{ Video Editing, Gaming, Graphic Design }

- By Navaneeth BingiAbstract

Generative AI — the most heard in recent times. It is changing everything, literally everything,

whether it comes to how we used to create videos, gaming, the design, and the list goes on. This

makes the processes faster, improves creativity, and also gives us personalized experiences. Here, my

research talks about how data and AI can merge for the smarter outcomes in this creative industry.

The three segments I am working on here are: video editing, gaming, and graphic design.

When it comes to video editing, Gen AI opts for the easier process with its realistic creative content,

automatic edits, and it can even be used for the personalized contents based on the interests of the

viewers. In gaming, with AI-operated characters helps to interact with players in real time, while this

also helps in testing, makes the games more engaging, free of errors, and adaptive to individual users.

In graphic design, AI is helping the creators by generating new ideas, tools, helping with color, the

choices for layout, and automating repetitive tasks.

With the help of Gen AI in the creative field, we can complete our work faster than usual. For

example, in Adobe Photoshop, while editing photos or doing any creative work, AI assists us by

providing suggestions, making the process quicker. For instance, if we give a prompt to AI to suggest

colors or backgrounds, it helps streamline our work. However, we need to provide proper prompts

that align with creative thinking.

Gen AI also accelerates video editing and game development. However, I believe AI cannot replace

jobs in the creative field because creativity relies on spontaneous ideas and the unique thinking of

creators. AI makes work faster and easier, but human creativity remains irreplaceable. ( LLMs (AI)

work based on previously gained data trained by humans. They help people make faster decisions by

utilizing the data they have been trained on. )

This paper looks at how the analytics work with Gen AI in improving the decision-making, adding

to creative strategies, and pushing the innovation's limits or boundaries. By incorporating technology,

creativity, and data, this research shows how AI is reshaping the future more efficiently.