Business - International
In four countries, levels of trust and reciprocity in direct-reciprocal
exchange are compared with those in network-generalized exchanges
among experimentally manipulated groups’ members (neighbors) or
random experimental participants (strangers). Results show that cooperation
decreases as social distance increases; and, that identical
network-generalized exchanges generate different amounts of trusting
behavior due solely to manipulated social identity between the actors.
This study demonstrates the interaction of culture and social identity
on the propensity to trust and reciprocate and also reveals differing
relationships between trust and reciprocation in each of the four countries,
bringing into question the theoretical relationship between these
Published in American Journal of Sociology, Volume 108, Issue 1, 2002, pages 168-206.
© 2002 by The University of Chicago Press