Date of Award


Document Type

Open Access Dissertation


Moore School of Business

First Advisor

Sandy K. Strick


The purpose of this dissertation is to provide a focused research stream with regard to virtual and hybrid meetings from a generational perspective. By utilizing a meta-analysis research methodology, an applied research approach, and a theoretical research approach, this three-article manuscript-style dissertation addresses numerous topics pertinent to both academics and industry professionals. The state of current literature pertaining to virtual and hybrid meetings is assessed and gaps are identified, including the need for further research from a generational perspective.

Current best practices, opportunities and barriers for planning and managing virtual and hybrid meetings for Baby Boomers, Generation X, and Generation Y are investigated and identified. The Technology Acceptance Model (TAM) and the influence of generational formative referents, the basis for the Generational Cohort Theory (GCT), are tested with regard to generational cohort’s technology use within virtual and hybrid meetings. All three research studies included within this dissertation were submitted to tier one journals within hospitality, and the data resulting from this research has been presented on both national and international levels. The studies are designed to build upon each other and add to the limited foundation of knowledge within this area of hospitality studies.