Date of Award


Document Type

Open Access Dissertation


School of Hotel, Restaurant and Tourism Management


International Hospitality and Tourism Management

First Advisor

Fang Meng


This study examines long-haul Chinese outbound tourists' shopping intentions using the planned behavior approach. Attitude of product and store attributes, subjective norms of co-workers are found to significantly predict shopping intentions of respondents during their overseas trips. Further, behavioral beliefs and the corresponding outcome evaluation of product and store attributes lead to the formation of attitude. Normative beliefs of co-workers, motivation to comply with co-workers, and the interaction between them significantly influence respondents' subjective norms on overseas tourism shopping. Control beliefs, power of control beliefs, and the interaction between them predict respondents' perceived behavioral control on overseas tourism shopping. Both academic and practical implications are made based on the results.