Part of the Business Administration, Management, and Operations Commons

Works by Leanne C. McGrath in Business Administration, Management, and Operations

2009

The Impact of Research Intensity on Holding Period Returns for Pharmaceutical Investments: An Analysis by Primary Line of Trade, Leanne C. McGrath, Richard A. Heiens, Robert T. Leach
Faculty Publications

2008

The Impact of Intangible Assets and Expenditures on Holding Period Returns in the Pharmaceutical Industry, Richard A. Heiens, Leanne C. McGrath, Robert T. Leach
Faculty Publications

2007

The Contribution of Intangible Assets and Expenditures to Shareholder Value, Richard A. Heiens, Robert T. Leach, Leanne C. McGrath
Faculty Publications

2006

An Exploratory Investigation of Brand Insistence in Retailing, Richard A. Heiens, Larry P. Pleshko, Leanne C. McGrath
Faculty Publications

2003

Beware the Internet Panacea: How Tried and True Strategy Got Sidelined, Leanne C. McGrath, Richard A. Heiens
Faculty Publications

2001

The Integration of Computer Technology in Small Businesses, Leanne C. McGrath, Richard A. Heiens
Faculty Publications