Consumer Self-Confidence: Refinements in Conceptualization and Measurement, William O. Bearden, David M. Hardesty, Randall L. Rose
Faculty Publications

An Attributional Analysis of Resistance to Group Pressure Regarding Illicit Drug and Alcohol Consumption, Randall L. Rose, William O. Bearden, Jesse E. Teel
Faculty Publications

Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose
Faculty Publications