The Impact of Strategic Consistency on Market Share and ROA, Larry P. Pleshko, Richard A. Heiens, Plamen P. Peev
Faculty Publications

Customer Satisfaction and Loyalty in the Kuwaiti Retail Services Market: Why are Satisfied Buyers Not Always Loyal Buyers?, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

The Relationship between Market Follower Status and the Overall Passivity of a Firm’s Strategic Profile: Does Fit Relate to Profitability?, Larry P. Pleshko, Plamen P. Peev, Richard A. Heiens
Faculty Publications

Assessing the Importance of Brand Equity in Health Services Marketing Through the Impact of Acquired Goodwill on Stockholder Returns, Richard A. Heiens, Robert T. Leach, Leanne C. McGrath
Faculty Publications

The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

An Exploratory Examination of the Relationship between Investment Levels in Intangible Market-Based Assets and Liquidation for Financially Distressed Firms, Paul D. Newsom, Robert T. Leach, Richard A. Heiens
Faculty Publications

Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Market Share Performance?, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Profit Performance?, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

The Relationship between Strategic Orientation, Growth Strategies, and Market Share Performance, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

The Impact of Research Intensity on Holding Period Returns for Pharmaceutical Investments: An Analysis by Primary Line of Trade, Leanne C. McGrath, Richard A. Heiens, Robert T. Leach
Faculty Publications

The Impact of Intangible Assets and Expenditures on Holding Period Returns in the Pharmaceutical Industry, Richard A. Heiens, Leanne C. McGrath, Robert T. Leach
Faculty Publications

The Contemporary Product-Market Strategy Grid and the Link to Market Orientation and Profitability, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

The Contribution of Intangible Assets and Expenditures to Shareholder Value, Richard A. Heiens, Robert T. Leach, Leanne C. McGrath
Faculty Publications

An Exploratory Investigation of Brand Insistence in Retailing, Richard A. Heiens, Larry P. Pleshko, Leanne C. McGrath
Faculty Publications

Strategic Considerations in the Financial Services Industry: Does Strategic Consistency Influence Performance?, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance, Richard A. Heiens, Larry P. Pleshko, Robert T. Leach
Faculty Publications

Beware the Internet Panacea: How Tried and True Strategy Got Sidelined, Leanne C. McGrath, Richard A. Heiens
Faculty Publications

A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets, Larry P. Pleshko, Richard A. Heiens, Leanne C. McGrath
Faculty Publications

The Integration of Computer Technology in Small Businesses, Leanne C. McGrath, Richard A. Heiens
Faculty Publications

Macro-Economic Risk Factors in Industrial Markets: Are Elite Firms Less Susceptible?, Richard A. Heiens, Mark Kroll, Peter Wright
Faculty Publications

Market Orientation: Toward an Integrated Framework, Richard A. Heiens
Faculty Publications

Profiling Customer Loyalty: A Comparison of U.S. and Caribbean Consumers, Richard A. Heiens, Ron Lennon
Faculty Publications

Customer-Focus or Competitor-Focus? A Financial Services Example, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

The Contribution of Product Quality to Competitive Advantage: Impacts on Systematic Variance and Unexplained Variance in Returns, Mark Kroll, Peter Wright, Richard A. Heiens
Faculty Publications

The Influence of Product Publicity on Product Sales in a Noncompetitive Environment, Richard A. Heiens
Faculty Publications

A Preliminary Examination of Patient Loyalty, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

Categories of Customer Loyalty: An Application of the Customer Loyalty Classification Framework in the Fast Food Market, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

Two-Way Interactive Television: An Emerging Technology for University-Level Business School Instruction, Richard A. Heiens, Deborah B. Hulse
Faculty Publications

Subjective Age: A Test of Five Hypotheses, Ronald E. Goldsmith, Richard A. Heiens
Faculty Publications