The Impact of Strategic Consistency on Market Share and ROA, Larry P. Pleshko, Richard A. Heiens, Plamen P. Peev
Faculty Publications

The Relationship between Market Follower Status and the Overall Passivity of a Firm’s Strategic Profile: Does Fit Relate to Profitability?, Larry P. Pleshko, Plamen P. Peev, Richard A. Heiens
Faculty Publications