Assessing the Importance of Brand Equity in Health Services Marketing Through the Impact of Acquired Goodwill on Stockholder Returns, Richard A. Heiens, Robert T. Leach, Leanne C. McGrath
Faculty Publications

The Impact of Research Intensity on Holding Period Returns for Pharmaceutical Investments: An Analysis by Primary Line of Trade, Leanne C. McGrath, Richard A. Heiens, Robert T. Leach
Faculty Publications

The Impact of Intangible Assets and Expenditures on Holding Period Returns in the Pharmaceutical Industry, Richard A. Heiens, Leanne C. McGrath, Robert T. Leach
Faculty Publications

The Contribution of Intangible Assets and Expenditures to Shareholder Value, Richard A. Heiens, Robert T. Leach, Leanne C. McGrath
Faculty Publications

An Exploratory Investigation of Brand Insistence in Retailing, Richard A. Heiens, Larry P. Pleshko, Leanne C. McGrath
Faculty Publications

Beware the Internet Panacea: How Tried and True Strategy Got Sidelined, Leanne C. McGrath, Richard A. Heiens
Faculty Publications

A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets, Larry P. Pleshko, Richard A. Heiens, Leanne C. McGrath
Faculty Publications

The Integration of Computer Technology in Small Businesses, Leanne C. McGrath, Richard A. Heiens
Faculty Publications