The Impact of Strategic Consistency on Market Share and ROA, Larry P. Pleshko, Richard A. Heiens, Plamen P. Peev
Faculty Publications

Customer Satisfaction and Loyalty in the Kuwaiti Retail Services Market: Why are Satisfied Buyers Not Always Loyal Buyers?, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

The Relationship between Market Follower Status and the Overall Passivity of a Firm’s Strategic Profile: Does Fit Relate to Profitability?, Larry P. Pleshko, Plamen P. Peev, Richard A. Heiens
Faculty Publications

The Market Share Impact of the Fit between Market Leadership Efforts and Overall Strategic Aggressiveness, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Market Share Performance?, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

A Contingency Theory Approach to Market Orientation and Related Marketing Strategy Concepts: Does Fit Relate to Profit Performance?, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

The Relationship between Strategic Orientation, Growth Strategies, and Market Share Performance, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

The Contemporary Product-Market Strategy Grid and the Link to Market Orientation and Profitability, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

An Exploratory Investigation of Brand Insistence in Retailing, Richard A. Heiens, Larry P. Pleshko, Leanne C. McGrath
Faculty Publications

Strategic Considerations in the Financial Services Industry: Does Strategic Consistency Influence Performance?, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

Examining the Effects of Strategic Marketing Initiative and First-Mover Efforts on Market Share Performance, Richard A. Heiens, Larry P. Pleshko, Robert T. Leach
Faculty Publications

A Methodology Towards Measuring the Strategic Profile of First-Mover Firms in Industrial Markets, Larry P. Pleshko, Richard A. Heiens, Leanne C. McGrath
Faculty Publications

Customer-Focus or Competitor-Focus? A Financial Services Example, Larry P. Pleshko, Richard A. Heiens
Faculty Publications

A Preliminary Examination of Patient Loyalty, Richard A. Heiens, Larry P. Pleshko
Faculty Publications

Categories of Customer Loyalty: An Application of the Customer Loyalty Classification Framework in the Fast Food Market, Richard A. Heiens, Larry P. Pleshko
Faculty Publications