Noodz: A Strategic Communication Plan for a Startup Restaurant Targeting the College Market, Payton M. Fronapfel
Senior Theses

Hard Seltzers in Europe: A Sparkling Opportunity? An Analysis of the Market Potential for Hard Seltzers in Europe, Amanda R. Harper
Senior Theses

BM-02 Spartanburg Methodist College: Evaluation of Classroom Space Efficiency, Kahleag D. Terry, Drake A. Taber, Christina King-Johnson
SC Upstate Research Symposium

BM-01 Marketing Research Tutoring Center, Roger Brian Herrera, Zachary Jennings, Shamarion C. Tubbs, Christina A. King-Johnson
SC Upstate Research Symposium

Nation Branding: The Case for Marketing Strategy in International Relations, Brooke Boan
Senior Theses

The Impact of Social Media Marketing on the Broadway Industry: A Study of Hamilton: An American Musical, Jordan Pontelandolfo
Senior Theses

Advertising and Social Media Strategy for America’s National Parks: A Case Study of Congaree National Park, Abigail Gallup
Senior Theses

Cancel Culture in College: A Phenomenological Study to Define Cancel Culture in the College Generation, William D. Morgan
Senior Theses

Beverage Bottle Capacity, Packaging Efficiency, and the Potential for Plastic Waste Reduction, Rafael Becerril Arreola, R. E. Bucklin
Faculty Publications

The Effectiveness of the Counter Marketing Strategy of the truth® Campaign, Maura Castronuovo
Senior Theses

Nonprofit Reputation and Bitcoin Use, Crystal A. Evans, Abigail B. Schneider
Journal of Ideology

Cultural Disparity and the Impact on Work Life Balance, Bryan Campbell
Senior Theses

#ReadyForRio: How a Revised Rule 40 Impacted Sponsorship at the 2016 Summer Olympics, Anthony Carson
Senior Theses

Indah: The Unorthodox Rise of a Columbian Staple, Will Helms
Senior Theses

17 Days: Cross-Country With Social Media, Zachary Alvarado
Senior Theses

Chris Jon Blackman Interview, Chris Jon Blackman
Student-Veteran Oral History Project

A Research Agenda on Political Ideology in Consumer Research: A Commentary on Jung et al.'s "Blue and Red Voices", David Crockett
David Crockett

Health Professions at Carolina: Promoting the University of South Carolina Galen Health Fellows and Health Sciences Initiatives Using Social Media Marketing, Sarah Adair Roof
Senior Theses

Paths to Respectability: Consumption and Stigma Management in the Contemporary Black Middle Class, David Crockett
David Crockett

Feminism Made in China: The Impact of Light Export Manufacturing on Rural Chinese Women, Kathleen Marie Mackenzie
Senior Theses

Connecting and Cultivating Columbia: Vignettes of Columbia's Most Connected Leaders, Allison Patricia Held
Senior Theses

Cuban Trade Relations Under the U.S. Embargo and their Impact on Human Development, Elizabeth Drew Ernest
Senior Theses

A New Hope: South Carolina's Struggle with Domestic Violence, Riley Anne Bearden
Senior Theses

Humanos de Santiago, Ana Maria Gibson
Senior Theses

The Image of Insurance, Nathalie Dail
Senior Theses

Commercial mythmaking at the Holy Land Experience, David Crockett, Lenita Davis
David Crockett

Credit Cards as Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose
David Crockett

The Role of Normative Political Ideology in Consumer Behavior, David Crockett, Melanie Wallendorf
David Crockett

Commentary: The Role of Food Culture and Marketing Activity in Health Disparities, Jerome Williams, David Crockett, Robert Harrison, Kevin Williams
David Crockett

Marketing Blackness: How Advertisers use Race to Sell Products, David Crockett
David Crockett

Paradox and the Consumption of Authenticity through Reality Television, Randall L. Rose, Stacy L. Wood
Faculty Publications

Credit Cards as Lifestyle Facilitators, Matthew J. Bernthal, David Crockett, Randall L. Rose
Faculty Publications

The Role of Normative Political Ideology in Consumer Behavior, David Crockett, Melanie Wallendorf
Faculty Publications

Coping with Marketplace Discrimination: An Exploration of the Experiences of Black Men, David Crockett, Sonya A. Grier, Jacqueline A. Williams
David Crockett

Consumer Self-Confidence: Refinements in Conceptualization and Measurement, William O. Bearden, David M. Hardesty, Randall L. Rose
Faculty Publications

An Exploration of High-Risk Leisure Consumption Through Skydiving, Richard L. Celsi, Randall L. Rose, Thomas W. Leigh
Faculty Publications

An Attributional Analysis of Resistance to Group Pressure Regarding Illicit Drug and Alcohol Consumption, Randall L. Rose, William O. Bearden, Jesse E. Teel
Faculty Publications

Attention to Social Comparison Information: An Individual Difference Factor Affecting Consumer Conformity, William O. Bearden, Randall L. Rose
Faculty Publications