African American speakers who participated in William McKinley’s 1896 Front Porch campaign events used epideictic rhetoric to address the issues of racial equality. They praised McKinley, but presented few arguments on policy matters. This rhetorical strategy helped them to advocate policies in a manner that would superficially appear to be ceremonial more than deliberative. Paradoxically, in doing so, the speakers advocated their views to ameliorate the injustices of the Jim Crow era, while adapting to the campaign’s rituals.
Postprint version. Published in Howard Journal of Communication, Volume 21, 2010, pages 40-55.
Harpine, W. D. (2010). African American rhetoric of greeting during McKinley's 1896 front porch campaign. Howard Journal Of Communications, 21(1), 40-55.
© Howard Journal of Communications, 2010, Taylor and Francis
This is an Author's Accepted Manuscript of an article published in Howard Journal of Communications, 2010, © Taylor & Francis, available online at:http://www.tandfonline.com/10.1080/10646170903501344