The Relationship between Market Follower Status and the Overall Passivity of a Firm’s Strategic Profile: Does Fit Relate to Profitability?

Author(s)

Larry P. Pleshko
Plamen P. Peev
Richard A. Heiens, University of South Carolina - AikenFollow

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Services Research, Volume 13, Issue 2, 2013, pages 145-165.

© Journal of Services Research, 2013

Pleshko, L.P., Peev, P.P, & Heiens, R.A. (2013). The relationship between market follower status and the overall passivity of a firm's strategic profile: Does fit relate to profitability? Journal of Services Research, 13(2), 145-165.