The Impact of Intangible Assets and Expenditures on Holding Period Returns in the Pharmaceutical Industry

Author(s)

Richard A. Heiens, University of South Carolina - AikenFollow
Leanne C. McGrath
Robert T. Leach

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Medical Marketing, Volume 8, Issue 2, 2008, pages 151-158.

© Journal of Medical Marketing, 2008, Sage.

Heiens, R.A., McGrath, L.C., & Leach, R.T. (2008). The impact of intangible assets and expenditures on holding period returns in the pharmaceutical industry. Journal of Medical Marketing, 8(2), 151-158.