Implications Of Concurrent Measures Of Viewer Behavior
Social and Behavioral Sciences, Communication, Psychology
Postprint version. Published in Human Communication Research, Volume 17, Issue 3, 1991, pages 485-504.
© Human Communication Research, 1991, Wiley Publishing
Hawkins, R., Pingree, S., Fitzpatrick, M.A., Thompson, M., & Bauman, I. (1991). Implications of concurrent measures of viewer behavior. Human Communication Research, 17(3), 485-504.