Date of Award
Open Access Dissertation
School of Journalism and Mass Communications
College of Information and Communications
Brooke W. McKeever
Using a nationwide survey of 994 respondents in February 2016, this study combines the situational theory of problem solving and technology acceptance model to refine the conceptual understandings of people’s motivations to make a mobile donation benefiting health-related nonprofit organizations. Findings provide empirical support for the combined model and an emerging situational technology acceptance model. Mobile phone users’ intentions to make a mobile donation are mostly influenced by their attitudes toward using technology and subjective norms. Practical implications are also discussed for nonprofit practitioners to better segment publics, design strategic messages, and disseminate communication campaigns to improve future fundraising.
Zheng, Y.(2016). Toward A Situational Technology Acceptance Model: Combining the Situational Theory of Problem Solving and Technology Acceptance Model to Promote Mobile Donations for Nonprofit Organizations. (Doctoral dissertation). Retrieved from http://scholarcommons.sc.edu/etd/3797