The Contribution of Product Quality to Competitive Advantage: Impacts on Systematic Variance and Unexplained Variance in Returns
Strategic Management Journal, Volume 20, Issue 4, 1999, pages 375-384.
© Strategic Management Journal, 1999, Wiley.
Kroll, M., Wright, P., & Heiens, R.A. (1999). The contribution of product quality to competitive advantage: Impacts on systematic variance and unexplained variance in returns. Strategic Management Journal, 20(4), 375-384.
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