A Preliminary Examination of Patient Loyalty

Author(s)

Richard A. Heiens, University of South Carolina - AikenFollow
Larry P. Pleshko

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Hospital Marketing, Volume 11, Issue 2, 1997, pages 105-114.

© Journal of Hospital Marketing, 1997, Taylor and Francis.

Heiens, R.A., & Pleshko, L.P. (1997). A preliminary examination of patient loyalty. Journal of Hospital Marketing, 11(2), 105-114.