Categories of Customer Loyalty: An Application of the Customer Loyalty Classification Framework in the Fast Food Market

Author(s)

Richard A. Heiens, University of South Carolina - AikenFollow
Larry P. Pleshko

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Food Products Marketing, Volume 3, Issue 1, 1996, pages 1-12.

© Journal of Food Products Marketing, 1996, Taylor and Francis.d

Heiens, R.A., & Pleshko, L.P. (1996). Categories of customer loyalty: An application of the customer loyalty classification framework in the fast food market. Journal of Food Products Marketing, 3(1), 1-12.