Macro-Economic Risk Factors in Industrial Markets: Are Elite Firms Less Susceptible?

Author(s)

Richard A. Heiens, University of South Carolina - AikenFollow
Mark Kroll
Peter Wright

Document Type

Article

Subject Area(s)

Business Administration

Publication Info

Journal of Business and Industrial Marketing, Volume 16, Issue 4, 2001, pages 246-255.

© Journal of Business and Industrial Marketing, 2001, Emerald.

Heiens, R.A., Kroll, M., & Wright, P. (2001). Macro-economic risk factors in industrial markets: Are elite firms less susceptible? Journal of Business and Industrial Marketing, 16(4), 246-255.